Take This, Inc., a nonprofit organization for mental health awareness, recently received a $10,000 donation from the sales of “The Town of Light.”
Founded in 2013 by two journalists and a clinical psychologist after the suicide of a colleague, Take This aims to educate the community about mental health issues and reduce stigma. They attend public events and hold panel presentations about mental health reforms. They also work with gaming conventions and expositions to install “AFK rooms.” AFK rooms are dedicated rooms where attendees can go for a moment of peace, away from the crowds.
Meanwhile, games publisher Wired Productions and Italian game studio LKA had launched a year-long campaign for the same cause. Their first action was a fundraiser, setting aside 25 percent of the net proceeds from the sales of the psychological horror game, “The Town of Light.” The fundraiser ran from Aug 16 to Sept 6 of this year, raising $10,000 with participation from online retailers GamesPlanet, Humble Bundle, Xbox, PlayStation Store, Green Man Gaming, and Steam.
“We’re delighted by the success of this first campaign,” said Leo Zullo, managing director for Wired Productions, “but the work has only just begun. We’re excited to work with Take This to put the fund to great use, and in the coming months, we’ll be announcing more initiatives.”
In the meantime, those who wish to support Take This, Inc. can do so directly from the charity’s page. Donations are tax-deductible. They have also partnered with Wyrmwood, a tabletop gaming accessory maker, to create special trinkets called “Box of Hope.” Priced at $20 (with proceeds going directly to support Take This, Inc.), each box contains a small, handcrafted wooden shield called “Hope Shield” with a sword engraving. According to its description, “the Hope Shield is a way to show support and let a loved one know it’s OK to ask for help.”